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Port Hires Sockeye Creative by Staff Portland Business Journal, December 26, 2007

The Port of Portland is turning to Sockeye Creative to promote its role in the region.

Sockeye, a creative agency founded in Portland in 1997 by Andy Fraser, Peter Metz and Tom Sloan, has been designated the agency of record for the port, which looked at responses from 12 creative firms answering the port's request for proposals this fall.

Sockeye's identity work for the port will include Web development and usability testing, advertising and design consulting, media placement and brand development.

Sockeye will begin by assessing existing materials and evaluating how travel and overseas commerce through the port is perceived on a local and global scale. Sockeye will then develop a creative strategy based upon how the Port of Portland can best enhance the region's economy and quality of life by providing efficient cargo and air passenger access to national and global markets.

The port did not disclose what it is paying Sockeye for the service.