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New Poll Indicates 9 Out of 10 Americans Support Solar, Across Political Spectrum by Staff Clean Edge, November 2, 2011

Americans overwhelmingly support the use and development of solar energy as well as federal investments for solar, according to a new national poll. These and other findings were reported today in the 2011 SCHOTT Solar Barometer(TM), a nationally representative survey conducted annually by independent polling firm Kelton Research. For the fourth consecutive year, the survey found that about nine out of 10 Americans (89 percent) think it is important for the United States to develop and use solar energy. Support for solar is strong across the political spectrum with 80 percent of Republicans, 90 percent of Independents and 94 percent of Democrats agreeing that it is important for the United States to develop and use solar.

The survey also found that Americans want federal incentives for solar. More than eight out of 10 Americans (82 percent) support federal tax credits and grants for the solar industry similar to those that traditional sources of energy like oil, natural gas and coal have received for decades. Seventy-one percent of Republicans agree, as well as 82 percent of Independents and 87 percent of Democrats. Furthermore, when asked to select an energy source they would financially support if they were in charge of U.S. energy policy, 39 percent of Americans chose solar over other sources such as natural gas (21 percent), wind (12 percent), nuclear (9 percent) and coal (3 percent). Among Independents, solar is more than twice as popular as any other energy source (43 percent for solar compared to 20 percent for natural gas).

Despite weeks of news coverage about the bankruptcy of solar panel manufacturer Solyndra, the survey shows that Americans' support for solar remains strong. In fact, the vast majority of Americans support solar manufacturing in the United States. Eight out of 10 (82 percent) think it is important for the federal government to support U.S. solar manufacturing, and a majority of Independent voters (51 percent) think it is "extremely important." The poll also found that Americans prefer to buy solar-made products. A majority of Americans (51 percent) said they would be more likely to purchase a product if they knew it was made using solar energy. Consumers in the key age demographic of 18 to 44 years old are even more likely to buy solar-made products (61 percent).

One challenge that the solar industry faces is educating the public about how they can become consumers of solar power. Despite the cost of solar modules decreasing by 30 percent since the beginning of 2010 and residential solar leasing models that allow consumers to go solar with no upfront cost, 48 percent of Americans cited cost as their biggest concern with choosing solar energy.

Key Survey Findings:

Question 1: If you were in charge of U.S. energy policy and could choose to provide financial support in one of the following energy sources during your term in office, which would you choose?
Thirty-nine percent chose solar, compared to 21 percent for natural gas, 12 percent for wind, 9 percent for nuclear and 3 percent for coal. Among Independents, solar is more than twice as popular as any other energy source (43 percent to 20 percent for natural gas). Among Independents, solar is more than twice as popular as any other energy source (43 percent to 20 percent for natural gas).

Question 2: How important do you think it is for the U.S. to develop and use solar power?
Nine out of 10 Americans (89 percent) think it is "extremely important" or "somewhat important." Eighty percent of Republicans, 90 percent of Independents, and 94 percent of Democrats agree with this statement.

Question 3: How important do you think it is for the federal government to support U.S. solar manufacturing right now?
Eight out of 10 Americans (82 percent) think it is "extremely important" or "somewhat important." A majority of Independent voters (51 percent) think it is "extremely important."

Question 4: Would you be more, less or about as likely to buy a product that you knew was made using solar energy?
A majority of Americans (51 percent) would be more likely to buy products produced with solar energy. Sixty-one percent of consumers in the key age demographic of 18 to 44 years old would be more likely.

Question 5: Which of the following best describes the biggest concern you would have with choosing solar energy?
Cost was the most common concern (48 percent), followed by reliability (25 percent), uncertainty about the benefits (9 percent) and aesthetics (3 percent).

Question 6: The federal government currently gives subsidies, such as federal tax credits and grants, to traditional sources of energy, such as oil, natural gas and coal. How likely would you be to support similar subsidies for solar energy?
More than eight out of 10 Americans (82 percent) would be "extremely likely" or "somewhat likely" to support federal investments in solar. Seventy-two percent of Republicans support federal investments, as well as 87 percent of Democrats and 82 percent of Independents.

Seventy-one percent of Republicans support federal incentives, as well as 82 percent of Independents, and 87 percent of Democrats